Implementing SizeUp on your website

Why is good implementation important?

A website is a digital space however it works much like the physical world. If you place tools & resources in places that are difficult to drive too it will be difficult to generate traffic. Simply putting a tool on a website will not generate traffic. This could be due to various things such as difficulty navigating/searching, unintuitive naming conventions, or unclear descriptions. This may sound daunting; however, we’ve got you covered with the following recommendations which will help in improving the ability for users to intuitively find and use the SizeUp tool embedded on your organization website.

Best practices for implementing SizeUp on your website:

• Having the tool in the initial viewport – Attention spans can run quickly in the digital age so if someone visiting the site does not see the tool pop up right away, they might think they are in the wrong location
• User experience – having enough space for the tool to be seen in its full desktop size will improve the user experience dramatically. They will be able to see all the analytics at the same time the way it was intended. The SizeUp tool is dynamic and will adjust to whatever device is being used. However, at the desktop level the container box should be a minimum of 820 Pixels.
• Strategic Placement & Naming of SizeUp on your website – Visitors may not know they’re looking for SizeUp but instead a business data research tool which SizeUp is. Therefore, naming SizeUp a variation of “Small Business Tool” “Small Business Research” “Small Business Analytics” “Small Business Insights” will help guide visitors to what they are looking for. Placing SizeUp in multiple intuitive locations can drive visitors more fluidly such as under headings like “Business Research” Small Business Resources” “Small Business Support” “Business Resources” etc.  
• Incorporate SizeUp into existing programs – piggybacking off existing programs can complement both programs. For example, if you have an incentive program and are asking for items such as projections, research, competition analysis then recommend they submit a SizeUp report so they can utilize it and have the necessary analytics to optimize their decision making as a small business.  

Additional tips for website best practices

In addition to the best practices listed above, there are several other things you can do to improve your website:

• Use social media to promote your website. Social media can be a great way to drive traffic to your website. If you want more guidance, please see our article ways to help promote SizeUp.
• Use analytics to track your website traffic. Analytics can help you track how many people are visiting your website and what they are doing on your website. In addition to using Google Analytics access your targeted SizeUp Analytics

General best practices for a website

There are a number of best practices that you can follow to ensure that your website is effective. These include:

• Use a clear and concise navigation menu. Your navigation menu should be easy to use and should help visitors find the information they are looking for.
• Use high-quality images and videos. Images and videos can help to make your website more visually appealing and engaging. For images using the PNG format is recommended.
• Use a responsive design. A responsive design will ensure that your website looks good on all devices, including desktops, laptops, tablets, and smartphones.
• Use clear and concise calls to action. Calls to action are buttons or links that tell visitors what you want them to do, such as sign up for your newsletter or purchase a product.
• Use a secure website. A secure website is one that uses HTTPS to encrypt data. This helps to protect your visitors' information.
• Test your website regularly. Test your website regularly to make sure that it is working properly and that there are no errors.

Conclusion

By following the best practices listed in this article, you can create a website that is effective, engaging, and generates more traffic to your website.

I hope this article has been helpful. If you have any questions, please feel free to leave a comment below.

Here are some additional tips for writing website content:

• Use clear and concise language.
• Write in a conversational tone.
• Use strong headlines and subheadings.
• Use images and videos to break up your text.
• Use calls to action to encourage visitors to take action.
• Proofread your content carefully.